Author's notes

A few good stories.

Bucket leaking water and revenue

How bad brand positioning causes companies to leak revenue Mar 18, 2026

Showing illustration of social posts, case studies and landing pages

Premise launches three new Content Types news and updates Mar 02, 2026

Business First: '[Premise] gives copywriter powers to people who never had access to them' news and updates Feb 10, 2026

Premise the AI tool, built by Prologue for brands

Introducing Premise, our first tech product at Prologue news and updates Jan 13, 2026

Prologue 1.0 is dead: Why we're tightening our own story news and updates Jan 02, 2026

Prologue's birthday: Looking back at a great first year + what's next news and updates Nov 14, 2025

BTS: Our exact process for launching this new podcast Aug 20, 2025

WOW-factor storytelling: Helping a PE-backed storage giant with its narrative Aug 13, 2025

Peloton bike with a sad face because they've lost their way

Peloton's story needs help. Here's how we'd fix it. Jul 16, 2025

Brad Luttrell CEO of Prologue holds a guitar

4 tips to progress on your brand's storytelling this summer Apr 24, 2025

Jacob Bozarth at a microphone

Podcast veteran joins Prologue to lead podcast strategy and new course offering news and updates Feb 11, 2025

Brad Luttrell, CEO of Prologue, discussing his content creation system.

Our new product drove one CEO's social engagement up 1,000% Dec 23, 2024

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