Introducing Premise, our first tech product at Prologue

Today, Prologue is introducing its first ever tech product to solve a wide spread strategic storytelling challenge.

Most B2B narratives fracture the moment they start to scale. It is a natural decay we call "narrative drift." It happens when you move into new verticals, acquire companies, or simply hire faster than you can train.

Your leadership has a vision, but by the time that vision is executed by sales or marketing, it is often so diluted it has lost any bite or hope of standing out in the market. The result is white noise. You sound like everyone else because your team is falling back on what is comfortable rather than what sets you apart strategically.

Even worse, your team is already using AI at work, but without your input or direction. This means everyone is creating content without consistent guardrails or leadership’s stamp of approval. Standard tools like ChatGPT guess at your value. Without your specific strategic context, they generate AI slop. This is generic, low quality content that often reinforces the misconceptions you are trying to fix because it clings to content that is already out there, not your new message.

We are fixing all of this with Premise.

Premise is your brand's private copywriter. It's everywhere, all at once. It's on brand, all the time. Premise ensures your team is on message every single time, no matter who's working on the content. You turn a risk into a competitive advantage with speed and precision.

Standard AI tools guess at your value. They suffer from context rot and produce generic slop that reinforces the exact misconceptions you are trying to kill.

Premise is the solution.

We configure your instance with your unique Messaging Framework and hundreds of pages of our proprietary copywriting rules. These rules were built by human operators rather than algorithms. Because Premise is trained on your specific positioning and our high performance prompts, it writes with the precision of a professional. It knows your voice and your value propositions better than a generic chat bot ever could.

Your team is already using AI

Without direction, that is a liability to your brand. Premise turns that risk into a competitive advantage by combining speed with absolute precision. You get approved copy available around the clock for emails, proposals, and posts. It allows your company to scale without the narrative drift that normally breaks growth. 

You can read a little more about Premise here. 

PS: Oh and by the way: Premise wrote 100% of this blog. :)