Premise Now Writes Media Pitches in Seconds
Jun 23, 2026
BREAKING: PREMISE CAN NOW WRITE MEDIA PITCH FOR REPORTERS
LOUISVILLE, Ky. — A small team grounded in Silicon Holler have created something that is astounding public relations professionals, and putting fear into reporters.
The strategic storytelling firm, Prologue, has launched the ability to create media pitches in mere seconds. The action can be done within the company's new software, Premise.
"A friend works in PR, and she was complaining about how long these pitches take," said Brad Luttrell, the founder of Prologue. "So I said 'send me a few good ones and we'll solve for that in Premise.'"
Within a week, Media Pitches were live in Premise for all users to use.
According to Luttrell, the product is simple to use:
- Select "Media Pitch" for your content type
- Upload context of what you're pitching (a PDF of a report, transcript of a meeting where you talk about the new product, or a prompt describing the angle for the reporter)
- You're done
It's great news for founders, but some reporters aren't so sure.
"Pitching has always taken a fair amount of skill in finding the right angle. If everyone finds out how easy it is to pitch with Premise, my inbox is doomed," said one reporter, who chose to remain anonymous. "I hate to wish failure on anyone, but if this never takes off for the Prologue team, I won't be sad."
Luttrell said the product is already live for all active Premise users. He also teased more news:
"Our team actually re-launched Premise this week, and only about 25 people know," he said. "We're testing this new agentic onboarding, and so far it's going great. We'll roll it out to the rest of the world soon."
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