Business First: '[Premise] gives copywriter powers to people who never had access to them'

Prologue is in the news. The Louisville Business First sat down with Prologue Founder, Brad Luttrell, to discuss Prologue's new product, Premise, and how it's aiming to stop narrative drift for companies. 

Prologue was founded as a consulting firm, but with the introduction of Premise, we're acting more as a tech-enabled firm. Stephen Schmidt, the reporter, highlights our transition in the article. 

If you have a login you can read here. Here's their recap:

Story Highlights

• Brad Luttrell launched Premise, an AI writing platform for brand-consistent content creation
• Prologue generated $295,000 in revenue during its first full year of 2025
• Five of Prologue's clients are testing Premise 

“I see this as giving copywriter powers to people who never had access to them.”

Read the full article here.