Premise launches three new Content Types
Mar 02, 2026
In January, Prologue introduced Premise, an AI copywriting tool that helps brands stay on message. Today we have our first new update.
Unlike ChatGPT, Gemini or other LLMs, Premise operates with specific content types in mind. Since we like "clear not clever" for our messaging, we call these content types, "Content Types."
Premise works from three knowledge bases. First is your brand knowledge base, second is the global knowledge base, which is 85 pages of proprietary copywriting rules and prompts, and the third is your Content Type. Content Types knowledge bases are rules, philosophies, examples and more for the exact piece of content you want to create. This combination and attention to detail is why Premise is outperforming ChatGPT, Gemini, Claude and more.
As of today we're adding three new content types to Premise.
1. Social Posts
This Content Type is designed specifically for Instagram and Facebook. These are shorter and punchier than our LinkedIn Content Type, built for high frequency engagement. We're working on more functionality for this Content Type.
2. Case Studies
This turns your raw customer data into narrative proof. It builds belief by showing exactly how you solve problems. You can dump raw data and a few quotes into the chat, and let Premise shape the content into a convincing story of how you help customers win.
3. Landing Pages
Craft fully on-brand, on-message landing pages with minimal prompts. This new Content Type is designed and modeled after Prologue's proven process for stories that convert.
As of today, these Content Types are live in Premise:
- Sales Email
- Marketing Email
- Collateral
- Blog Post
- Case Study
- Landing Page
- Social Post
Users can also freestyle, which means they bypass the Content Type knowledge base, and lean on our proprietary global rules and the brand knowledge base.
Our goal is to continuously add Content Types throughout this year. We're listening to our users to decide where to go next. All three Content Types that rolled out today were requested by Premise users.
Demo?
If you're a brand or agency who'd like to take a peek at Premise, just reach out.
