Prologue 1.0 is dead: Why we're tightening our own story

I've spent a year building Prologue 1.0 and it's officially dead. 

I started this company because I believe story is the original competitive advantage. Before founding this firm, I used that advantage to raise millions in venture capital, scale tech companies, and partner with multi-billion dollar brands. With Prologue, I wanted to help companies achieve scale through story. 

For the last year, I’ve operated Prologue as a mix of consulting and coaching. I helped founders find their voice and leaders scale their content.

It was rewarding. But I noticed a massive gap in the market that I couldn't ignore.

I started off with the mission to coach marketing leaders to lead their own turnarounds. But fairly quickly, I realized that wasn't what they wanted.

They wanted someone to roll up their sleeves, get in the muck, and figure it out with them.

I kept getting pulled into mid-market B2B organizations that were stuck. They all had different flavors of the same problem:

• Sales was ad-libbing pitches because the official deck didn't work anymore. 

• Marketing was drowning in reactionary work, fighting (and losing) a hundred small battles as they were overwhelmed with trying to say everything all at once. 

• Leadership had a tight vision, but couldn't translate it well. The market just saw a menu of features.

These companies consistently had fractured narratives.

For my most successful clients, I stopped "coaching" and started helping fix the fracture. And we are seeing incredible wins.

Big shout-out to year one

Take Warehouse on Wheels, a PE-backed logistics company and our longest-tenured partner. Here is what their CEO, John Brooks said about working with Prologue:

"We recently started seeing much more success in our sales pitches and partner conversations, and I sat down to think through why. It all comes back to working with Prologue on our story. We repositioned the company, built out new collateral, and established new marketing infrastructure with Prologue and our other partners. We're now getting inbound leads from billion dollar companies and just notched our best month ever for new leads. As long as I'm CEO of Warehouse on Wheels, we'll work with Prologue on strategic storytelling."

That is the kind of impact I want to have. 

So, effective today, Prologue is moving forward as a Strategic Storytelling Firm.

I'm sunsetting the Content Creation System course when I overhaul the website this month. It delivered strong impact for those who participated, but it’s no longer aligned with where we are going.

Going forward, we are all-in on helping mid-sized companies go from reactionary marketing to proactive narratives.

Prologue helps companies tell stories that sell, and scale.

I'll have more on the "Scale" part in my next email. :) It's a big one. 

If you are a B2B leader trying to align a sales team, fix a broken message, or navigate a complicated market, I'd love to chat storytelling. 

Keep an eye out for more. This story is just getting started.

What's past is prologue. 

- Brad Luttrell
Founder, CEO
Prologue