What is Prologue?

/ˈprōˌlôɡ/

noun

• A prologue is an introduction of a story. It precedes the primary narrative.

• A prologue sets the stage for a hero to get to work.

A note from Prologue's Founder

I grew up in Appalachia, where my family has been telling stories for 300 years. It's in my blood, but my journey as a storyteller is more than that.

I started my career as a journalist before turning to marketing and entrepreneurship. I’ve used narrative strategy to raise $8M in venture capital, scale my tech company from my basement to partnering with multi-billion dollar brands and doing millions in revenue.

Along the way, I realized that many of these companies I partnered with struggled to articulate their own stories, despite having far more resources than my little startup.

I founded Prologue to fix all of that.

Our team of marketing-minded operators specializes in building the narrative infrastructure that drives the P&L. Or in other words, we craft stories that sell, and scale.

Thanks for being here and learning about Prologue,

- Brad

What We Actually Do

Prologue is a strategic storytelling firm. We help brands tell stories that connect with your audience by finding and fixing the gap between perceived and real value.

It’s hard to do this work internally because you're a team of experts. You can't think like a customer anymore. We call that a Context Gap. We close this gap through a proprietary process, utilizing dozens of interviews, AI workflows for competitive research, human-powered strategy and fundamentally sound, creative storytelling.

We help brands tell stories that sell, and scale.

It’s a Methodical Process:

Discovery Audit: Through intensive research and interviews, we find what you’re doing well, what’s not working and what’s missing altogether.
Messaging Framework: We build the Nail, which is the sharp, repeatable truth we're going to hammer in the market.
Strategic Storytelling: We do ongoing work with your team to rollout your new brand story.
Scale with AI: We deploy a proprietary AI tool, to ensure your story survives contact with the real world.

Our Impact Goes Beyond ROI

Prologue’s brand partners are seeing more than ROI in marketing. It’s a transformational change throughout the entire company. Everyone is not only on the same page, they’re using the same 4-5 words to describe what the company does.

Warehouse on Wheels is a private-equity backed mobile storage company, as well as our longest tenured partner. They have fully bought into the Prologue process. The quote below summarizes their experience.

We recently started seeing much more success in our sales pitches and partner conversations, and I sat down to think through why. It all comes back to working with Prologue on our story. We repositioned the company, built out new collateral, and established new marketing infrastructure with Prologue and our other partners. We're now getting inbound leads from billion dollar companies and just notched our best month ever for new leads. As long as I'm CEO of Warehouse on Wheels, we'll work with Prologue on strategic storytelling."

____John Brooks, CEO, Warehouse on Wheels

Brad has actually been on the frontlines and understands what you need. Prologue has been a pivotal player in helping us with our brand story, identity and our communication strategy.”

____ Logan Meaux, CEO, Mallard Bay

Unleash your story

You're curious. You know you have a good story just beneath the surface. You just need a little help showcasing it.

Let's chat.

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