What is Prologue?

Step by step

Storytelling is not something you do once for yourself or your brand. It's an ongoing journey.

Great storytellers are always introducing drama, antagonists, building suspense, revealing a climax, and sharing their wins (and if they're really good—owning their losses). 

But how do you do that for your content? Or your brand?

This is why Prologue exists. 

OK, but what is Prologue?

Prologue is a strategic storytelling company. We help brands and leaders learn how to control their own narrative and create marketing that matters, resonates and converts. 

This isn't an agency writing blogs—this is finding your company's story, and putting it into the orbit of your customers in a way that is natural, matters, and works.

Prologue helps leaders and companies find their story, and their spark. It's a powerful process that in time spreads like wildfire throughout your organization. 

Great stories build great brands 

Storytelling took me from a nobody in an industry to:

• Speaking at national conventions
• Being a guest on some of the industry's largest podcasts
• Working with multi-billion dollar brands
• Eating hot dogs in the owner's suite of a major league baseball team (a good story for another day). 

The best part? These wins didn't require paid media or marketing budget. 

Great storytellers build their own audience, shape their own narrative and create their own impact.

Prologue teaches you how to do it. 

How we're helping brands

Our team of storytellers is hyper focused on a few areas:

• Customer Discovery & Messaging: We help you resonate with potential customers by creating messaging that aligns with their pain points
• Storytelling Strategy: Once we understand the audience, we reverse engineer a strategy to resonate. This includes full funnel storytelling, from cold lead to new customer to creating advocates. This helps you find "white space" and avoid the "white noise."
• Community Building. This isn't creating Facebook Groups, it's understanding how to listen and engage. We help companies do it in a way that isn't forced.
• Content Strategy: While storytelling is usually an organizational strategy, Content Strategy is usually a targeted plan for marketing. We have a unique method, hyper focused on utilizing podcasts (whether yours or tapping into existing shows) to fuel content. 
• Ongoing Partnerships. Most companies we work with decide to move into an ongoing Strategic Engagement to have Prologue help with ongoing efforts for marketing and leadership.