Branding & Identity
Branding catches attention, but great branding activates growth.
Rebrands should be a catalyst for growth. Our No. 1 goal with any rebrand is to establish an identity that generates more revenue.
We do this by closing the distance between what you're known for and what you're actually good at. We identify what your buyers really value, and develop a brand story every team can tell consistently. We build a visual identity that further establishes that story.
Typically the top 5% of brands capture 95% of the share of voice, meaning they're the brands that stay top of mind for potential customers. B2B buying groups that reach internal consensus are 2.5X more likely to report a high-quality deal. When your story is fragmented, that consensus is harder for them to reach.
It starts with having a brand worth talking about.
Branding is a companywide effort. Here's how we do it and who we involve:
Determine Positioning & Establish Messaging
Establish a Brand Voice
Create the Visual Brand Identity
Brand Rollout with Sales & Marketing Alignment
Common challenges we solve:
Category Sameness
Your messaging is interchangeable with competitors and buyers don't see a difference.
Post-Growth Drift
Your company has outgrown its language, and the team struggles to explain what you do.
Sales / Marketing Split
Sales pitches one version, marketing publishes another, leadership tells investors a third.
Price Pressure
Every deal comes down to price because buyers see you as a commodity.
You Look Small
The business scaled, but not the brand. Customers don't even know your full product offering.
Acquisition Patchwork
You've acquired companies and your own brands now compete for the same customer.
Why choose Prologue:
We stake a claim on brand position
Prologue runs a thorough process to carve an ownable stake in your business category, establishing a position competitors can't repeat.
The team that pitches does the work
The senior strategic and creative leads run your engagement start to finish, with no junior handoff and no account layer in between.
Approval is the halfway point
We're focused on rollout with sales enablement, content systems and internal training, so your team actually uses what we built.
Prologue has worked with many types of companies, including commercial storage, energy, SaaS, robotics, hardware technology, logistics and distribution, industrial services, venture capital, restaurant tech, ecommerce, outdoor recreation and more.
Brands our team has worked with:
Our company had gone through hyper growth, and as a result, there was a lot of marketing noise. Prologue cut through the noise, and helped us articulate our strengths. We have clarity we've never had before."
___Kristina Taylor Cruz, Head of Marketing, INFI
Let's talk about your brand
Reach out to start a conversation. Our team will give you our best recommendation, even if it means not working with us. We respond within 24 hours.