Premise: Your Brand’s Private Copywriter
AI slop is degrading your company's narrative
Your team is already using AI at work, but without your input or direction. This means everyone is creating content without consistent guardrails or brand direction—and it's often AI slop.
Suddenly, you’ve gone from struggling to create content to a prolific scaling of content that lacks strategy, brand consistency, and worst, leadership’s stamp of approval.
Standard tools like ChatGPT are designed for the masses and hundreds of use cases. They guess at your value. And unfortunately due to "context rot," these AI chats get worse over time. Without proper oversight, employees often reinforce the very misconceptions leadership is trying to fix.
Our own clients were trying to scale their story with AI, but struggled with consistency and quality.
We fix that with Premise.
Premise is an AI tool that becomes every team member’s dedicated copywriter. Premise is everywhere, all at once. And it’s always on brand.
Built for YOUR brand
We configure your private instance of Premise, complete with your new Messaging Framework. It writes in your brand voice, uses your language, and knows your unique value propositions.
Move faster, better
Get marketing-approved copy 24/7. Protect and scale your brand’s story with ease, allowing anyone on your team to create content, without sacrificing quality or speed.
Designed by pros
Premise is grounded in
hundreds of pages of Prologue’s proprietary copywriting rules and prompts, all created by human writers. Premise writes like a pro because it's designed by them.
Every team member gets a dedicated writer
Premise is everywhere, all at once. It is always on brand. It doesn't forget your value propositions. And it evolves with your brand, because our team keeps it updated with the latest rules for your brand, as well as the latest copywriting rules from Prologue.
We configure your private instance with your new Messaging Framework and Prologue’s proprietary copywriting rules. Whether you are writing a cold email or a proposal, Premise ensures you set the story straight every single time.
Your team's using AI either way. Premise turns that from a risk, to a competitive advantage.
I spent 2025 obsessing over how we'd do this right. We spent 12 months researching and building, and as a result, our team created an AI tool that actually writes like a human. Premise is a game changer."
___Brad Luttrell, Founder of Prologue & Creator of Premise AI Tool
Let's show you what Premise can do
If you're interested in working with our team to setup Premise for your team, let's chat. We'll be in touch in 24 hours or less.