Story Discovery Audits
You’re an expert at what you do (and that’s the problem).
Deep expertise creates blind spots. You and your team know the business better than anyone else, which is why you can’t see the challenges in your marketing.
You can no longer think like your customer (who is not an expert, which is why they need you). We provide a fresh, data-backed perspective to fix your market position.
When you live inside your business every day, you fill in the gaps with context that your customers don't have. You assume they understand your value. You assume they have a baseline of knowledge.
But they don’t.
Here's what happens
Sales teams end up ad-libbing because the official sales deck doesn’t cover all of the questions clients ask.
Marketing is fighting a war on too many fronts to slow down and figure out which messages are most misunderstood.
Leadership has a vision of the future, but the story hasn't kept up.
This problem is often handled with rebrands, but it’s not a "creative" problem. It’s operational.
How we find the truth.
We aren’t experts in what you do. We’re experts in story.
We don't guess. We treat your narrative like a crime scene, interviewing witnesses, examining how claims compare against the evidence, and we find out exactly where in your funnel the value proposition died.
Interviews
We’ll interview your team, from high level roles to your entry level hires. We’ll spend hours with leadership. And we usually end up going back to sales for repeat interviews. We extract tribal knowledge and get a companywide baseline.
Next: Customers
We’ll interview your best clients to the ones who fired you, uncovering the real reason they bought and the reasons they left.
Often, what you think you are selling and what they are buying are two different things. We bridge that gap.
AI Intelligence
We use proprietary AI workflows to scrape and analyze the competitor's digital footprint.
We find the industry White Noise, then identify narrative White Space opportunities that align with our strengths.
A strategic analysis of your business
We focus on delivering an impactful strategic diagnostic report, and it's more than just marketing.
This document is a multi-page mirror of your business from many angles. It shows you, perhaps for the first time, exactly how the market sees you and where you're falling short.
The Report Includes:
- Friction Points: Where your story is confusing customers and leaking revenue.
- Operational Gaps: Where your marketing team is misaligned with sales.
- Competitive White Noise: Where the market is swimming in redundancy.
- White Space: The specific positioning angle that your competitors are ignoring.
- Verdict: A list of recommendations to address these gaps.
Many find the process itself to be therapeutic if not outright cleansing. The audit forces everyone’s hands. It can break down cross-department political battles. It is as close to an objective direction as you can get for your company.
The Story Discovery Audit provides the foundational data we need to build a Messaging Framework that converts. Read about the next phase here.
Prologue helped us cut through the noise and crystallize our strategy, improving both our internal alignment and how we communicate our unique strengths to the market."
___Dan Wacker, President and COO, INFI
See What You Can Discover
Real change starts with knowing what should change in the first place.