Our new product drove one CEO's social engagement up 1,000%
Dec 23, 2024
My company had just failed.
My salary? Gone.
I wasn't panicking, but I had to figure out what I was going to do to pay for things like tuition, gas, my mortgage, and tacos.
My wife encouraged me to just get a "real" job, and I did apply to exactly five companies. The process of merely applying made me realize I'm no longer built for that life.
I needed to get back to building.
But I wasn't quite ready.
Instead, I put up a post on LinkedIn and said I was going to consult for a while. I had no idea what that was going to lead to, but since June, I've made 100% of my income from relationships that started or were fostered with my LinkedIn content. That income gave me the foundation I needed to start Prologue.
The consulting varied, but I ended up really focusing on three things:
- Strategic storytelling
- Community building
- Content consulting / coaching
Coaching has a horrible reputation because there are a lot of scams out there. I didn't set out to start coaching, but people started asking me if I could help them with their LinkedIn content.
Specifically, they would say "I want to learn to do what you do on LinkedIn, but for my business."
The first time anyone asked me, it was a CEO of a company that had just exited. He wanted to scale his personal reach and expand his online presence to focus on his next thing. When he asked me to teach him my ways, I had a gut check.
"What the heck do I do online?"
I had some foundational strategies, but teaching someone else to do it was a different animal. It's like the difference in being a basketball fan and having to
Since that first coaching session, I've helped many more leaders—founders, CEOs, COOs, CMOs and so on. I refined that process, and created a product that I'm simply calling the Content Creation System.
What is the Leadership Content System?
The system is a hands-on content creation course where you work directly with me (Brad). Together we'll build a strong foundation for your strategy, develop an understanding of your audience's needs, and I'll help you discover how to create content that resonates.The system is three separate sessions. We'll craft your unique content pillars, refine your content concepts into an executable plan, and I'll teach you proven techniques for creating engaging posts that drive results.After that, you get two weeks of support to sharpen your skills and Prologue's exclusive cheat-sheet for writing powerful hooks.
Recently, one CEO's content was up big time after just 60 days:
📈 Engagement was up 1,041%
📈 Reach was up 2,215.7% That's creating real impact.
His 90 checkin? Even crazier stats were showing up:
📈 He reached 5,005% more people
📈 2,611% increase in impressions
This is where Prologue is headed
More and more, I'm looking for ways to teach you to fish. This is one of the biggest differences from Prologue and a creative agency. Agencies want you to become dependent on them, but with Prologue, our goal is to teach you and give you the confidence to tell your own story overtime.
Do some companies want ongoing support? Sure. And I have more products coming to help teams that need that kind of guidance.
But if you are never getting better as a result of my help, I'm failing at my mission of helping you take control of your narrative.
The Content Creation System is the first of many products from Prologue.
Thanks for following along.
