Owned Media Operations
Stop renting attention.
Start owning it.
Most B2B brands rely on rented land—social algorithms and paid ads. We help you build Owned Media Assets (podcasts) that fuel your entire content supply chain.
In B2B, you don't need a million downloads. You need the right 500 prospects listening to you for 30 minutes every week. One unscripted conversation generates a month’s worth of LinkedIn posts, newsletters, and sales clips, which builds authority and nurturing deals at scale.
We're real operators, not just consultants
Most agencies have never monetized a show. We treat media as a P&L, not a hobby.
Our team has built two #1 podcasts, grossed millions in revenue, and sold media companies to publicly traded buyers. We apply the same tactics to your brand.
Podcasting is peak storytelling
Only 10% of podcasters will make it past year one. They fail to setup the right systems, strategy and tactics to take their podcast from a chore to something they enjoy. As a result, they give up one of the most powerful tools in the storyteller's toolkit.
There are three main ways Prologue can help your podcast strategy:
Podcast audit
We audit existing shows for SEO and distribution leaks, turning your hobby show into a world-class business asset.
Show architecture
We handle the strategy and launch, aligning the show’s concept with your Strategic Narrative to reinforce your positioning.
Guest playbook
Get the power without a podcast. We land your leadership on industry podcasts to gain recognition without the overhead.
Our podcast strategists
Brad Luttrell
Founder, CEO
Podcasts were a core part of Brad's strategy as he built a cult following with his last company. He's launched four shows, bought and sold large podcast sponsorships, and his last podcast hit 1M streams in the first 30 episodes and was sold to a publicly traded company.
Jacob Bozarth
Podcast Strategist
Jacob has more than a decade of experience as a full-time podcast professional. He was the executive producer of two No. 1 podcasts, founded 3 podcast businesses, and has been recording and editing since 2005. He specializes in getting podcasts from zero to one.
Jacob gave us the tools to produce a quality podcast. He is highly skilled, encouraging, and organized, giving you the support needed no matter where you are in your podcasting journey."
___Meghan Baylor, Project Manager and Producer at Render
Chat with a podcast strategist